Steven Song

宋宇航

Creative Technology & Team Lead

Builds and leads a 40+ person creative team across mobile game-ad creative, AI visual production, and global content, iterating from performance data into scalable delivery and measurable growth.

+86 183 9978 0662 franklinsyh@gmail.com Short-drama portfolio momostudio.top Hangzhou / Global

Results first. Systems behind them.

The numbers below come from team output, operating metrics, and platform data. The underlying capability is a production system that sustains the balance of creative quality, speed, and cost.

Team growth and capacity: 6 → 40+ / 10xBuilt and scaled the team in four months, lifting capacity 10x to 10 complete series / 900 minutes per month
Top short-drama result: 45M / 900KPeak views / saves; multiple titles reached platform short-drama charts
Top VERTU video: 30MViews on one official social video
Production efficiency: 25% / 34%Delivery efficiency gained / average project cost reduced
Mobile user acquisition: $2.50 / 10K+Customer acquisition cost / peak daily new users, driven by continuous creative iteration
Southeast Asia hackathon support: 54 / 190Teams / creators across four-hour events in Bangkok and Kuala Lumpur

Four strengths for a Creative Team Lead role.

Each maps directly to the Creative Team Lead responsibilities: leading creative production, mobile game and video ad creative, performance-data iteration, and turning workflows into team standards.

Creative strategy and production

Built and leads a 40+ person cross-functional team from creative direction, storyboards, and AI visuals through motion delivery. Ships 10 complete series and 900 minutes a month, and supported 54 teams and 190 creators through MO2 hackathon workflows.

Mobile and game-ad creative

Hands-on with vertical storytelling, hook design, motion graphics, and game-mechanic visualization. The Tile Explorer project delivered three 9:16 mobile game-ad samples, each moving from a live-action hook into gameplay.

Performance-data iteration

Iterates creative from acquisition and platform data: a $2.50 customer acquisition cost and 10K+ peak daily new users on a Web3 mobile product, plus 45M views on the top drama and 30M views on the top VERTU video.

Guidelines, process, and scale

Builds creative guidelines, review benchmarks, and production workflows. MoMotrix, Creator, Hermes Agent, and Lark connect market insight, production facts, and risk signals, lifting delivery efficiency 25% and reducing average project cost by 34%.

Three social scenarios that lead into play.

A Tile Explorer mobile game-ad project within MOMO STUDIO. Produced three complete vertical creatives using a UGC spokesperson, street interviews, and a two-person social setup, each transitioning naturally into gameplay while balancing hook strength, character continuity, subtitle rhythm, and mechanic readability.

3 videosComplete game-ad samples

9:16Mobile-first format

38-69 secHuman hook plus gameplay

Cover for the Tile Explorer UGC spokesperson ad — **UGC spokesperson hook**45 seconds, an indoor character setup followed by gameplay

Cover for the Tile Explorer street-interview ad — **Street-interview hook**69 seconds, using interviews to frame the challenge and value

Cover for the Tile Explorer two-person social ad — **Two-person social hook**38 seconds, building motivation through dialogue

MOMO STUDIOApr 2026 - Present
Creative Technology & Team Lead
Hangzhou / Global

From a team of six to 900 minutes a month.

Scaled the team from 6 to 40+ people in four months, lifting production capacity 10x. Leads creative development, visual direction, production cadence, and delivery for English-language vertical dramas, and provides AI Agent and creator-platform support for Southeast Asian AIGC hackathons through MO2, MOMO STUDIO's Singapore entity.

Sapphire in the Wasteland poster — **45M views / 900K saves**Sapphire in the Wasteland, selected short-drama project

Daddy's Best Friend poster — **Serialized visual production**Consistent characters, locations, and genre language

The Dawn of Olympus poster — **27.8M - 32M**Multiple titles reached this view range

The outcome is not one successful asset, but a creative production model the team can keep using.

TeamScaled the team from 6 to 40+ people in four months, a 10x capacity increase
OutputDelivers 10 complete series and 900 minutes of finished vertical drama per month
EconomicsLifted delivery efficiency 25% and reduced average project cost by 34%
MarketMultiple titles reached platform short-drama charts; the top title earned 45M views and 900K saves
QualityEstablished continuity standards for characters, locations, props, and serialized visual language
PortfolioDesigned and launched a bilingual portfolio featuring 15 works and supporting global business conversion

190 creators, four hours, one shared workflow.

Through MO2, MOMO STUDIO's Singapore entity, provided AI Agent and creator-platform technical support for AIGC hackathons in Bangkok and Kuala Lumpur.

Teams: 54
Creators: 190
Build time: 4 hours

Participants and organizers at the Bangkok AIGC hackathon — **Bangkok, Jul 31 2026**33 teams and 132 creators used MO2's agent-driven collaborative workflow in a four-hour production challenge.

Creators Lab Hackathon Malaysia 2026 event poster — **Kuala Lumpur, Aug 15 2026**21 teams and 58 participants completed a four-hour challenge, introducing real-actor digital twins into live AI content production.

Event coverageMalaysia First three global stops

Turn individual expertise into a team system.

A creative team's ceiling depends on more than ideas. It also depends on how information moves, how quality is judged, and how risk becomes visible early.

MoMotrix
AI Multi-Agent Writers' Room

Led 0-to-1 development of a writing system for English-language vertical drama, connecting market intelligence, parallel concept pitches, character and episode development, review, targeted rewrite, and production-package delivery.

2xScript development speed, supporting an average of 10 production-ready scripts per month

Market intelligenceTurns genre, audience, and competitive signals into an actionable direction
Concept pitchesMultiple roles develop proposals in parallel for structured review
Characters and episodesMoves a core premise into coherent, producible story content
Targeted rewriteFixes specific failure points without discarding the entire script
Production packageOutputs standardized material for downstream AI visual and video work

Creator + Hermes Agent + Lark

Designed a three-layer operating model for platform facts, agent analysis, and team collaboration, so daily production naturally captures workload, progress, milestones, and risk signals.

+25%Delivery efficiency, with average project cost reduced by 34%

Creator platformRecords project, episode, budget, lock, and output facts
Hermes AgentCalculates health, completion, team load, and anomalies
Lark collaborationSupports judgment through daily updates, structured tables, and alerts

Brand content, growth, and international teams.

Connects creative performance to business outcomes, from luxury-tech social content to mobile product growth.

Jan 2026 - Apr 2026 Chengdu / Global markets

Global Social Media Lead / AI Content Growth

VERTU, luxury technology brand

30MTop single-video views

5MAverage monthly tech-media views

Managed an 8-person social media operations team, owning content planning, publishing, and performance review for official YouTube, Instagram, and TikTok accounts, balancing luxury brand standards with platform-native distribution.
Iterated topics, hooks, edit rhythm, and visual language from platform feedback, reaching 30M views on the top single video.
Developed an automated production and publishing workflow for VERTU's tech-media account, averaging 5M views per month.

Jun 2022 - Jan 2026 Chengdu / Southeast Asia

Growth & Operations Project Lead

Chengdu Qiao Technology Co., Ltd.

10K+Peak daily new users

$120KPeak daily transaction value

Recruited and managed a 10+ person team across the Philippines and India. KPI, OKR, SOP, and remote collaboration practices shortened ramp-up time to one week.
Led user acquisition (UA) and performance ad campaigns for a Web3 mobile product, continuously iterating ad creative to reach 10,000+ peak daily new users, $120K peak daily transaction value, and a $2.50 CPA.
Built an automated AI short-video workflow supporting 100+ videos per day, under three minutes per asset, with 99% stable production.

Creative, technology, and management at one table.

Can discuss visual language and motion with designers, then work with product and engineering on prototypes, performance feedback, and production constraints.

Creative Production

Creative direction, concept development, storyboards, interaction design, AI visual production, motion graphics, vertical video, game-mechanic visualization, serialized visual consistency

Craft & Tools

After Effects, Illustrator, Photoshop, Premiere Pro, Final Cut Pro, DaVinci Resolve, Figma, CapCut

Creative Technology

Seedance, Gemini, GPT, Claude, Midjourney, Veo, HTML / CSS / JavaScript (foundation for playable and MRAID ad development), Claude Code, content automation

Leadership

Team building, capacity planning, schedules and milestones, quality reviews, cost control, SOP, KPI and OKR, cross-cultural remote collaboration

Education

Chengdu University of Technology, BSc in Information and Computing Science
Sep 2018 - Jun 2022

Languages & Working Style

Mandarin Chinese: Native
English: Full professional proficiency, daily working language with teams across the Philippines and India
Works remotely across APAC time zones with globally distributed teams